Website Change Log

6/24/2022 - band camp flyer on home page
6/23/2022 - John found out the website is down, reported, and Carrie helped Weebly renewal, website recovered in 18:45
5/24/2022 - Band Boosters meeting highlights
  • Domain security issue fixed!!!!! Shout out to Pia.
  • April and May are both busy months, so it's a somewhat MoM comparable in order to see the impact of rich content. Here are the comparison results:
  • Website daily average user grew 49%. At least 1/3 of the visitors come back on a weekly basis.
  • Visitors spent 124% more time on the website from 65s to 1m26s. Most time spent on is the NCBA band trip page - 3m40s, likely due to the video playback of the performance.
  • Top 3 most popular pages:
    1. Home page, duh~
    2. Calendar
    3. Media Library (Woohoo!)
  • Facebook Page April vs May
    • Number of visits grew 61% mostly due to Todd's live streaming.
    • Each event post reaches 200+ friends and 17 likes in average
    • Cover page weekly update has 35 likes in average
  • Talk about the value of studio quality casual photo ops for band families.
(I lost track between 4/28 - 5/24. It's too busy on adding contents to the site.)
4/28/2022
  • Updated home page photo in late evening for the Friday weekly headline photo update
  • Revise wordings in the NCBA Large Ensemble Festival event page and Band Trip Checklist page to better coordinate traffic among website, Instagram, and Facebook.

4/24/2022
  • Added Google Analytics code in Settings -> SEO. Will see what happens.

4/23/2022
  • Instagram post on weekly website headline photo update. Expected to see traffic spike on 4/23. Check back on 4/24.

4/22/2022
  • Home page and News page updated for Music in the Park event and the 4/30 band trip to the NCBA Concert and Jazz Festival
  • 4/21 traffic ups slightly (I am guessing) due to band boosters meeting.

4/19/2022
  • Site traffic update
    - 8.6 daily unique visitors in average in the past quarter
    - 16.28 daily unique visitors in average (peak at 29, 2nd highest in 2021 academic year) during spring trip update period. I am *guessing* the website reaches about half of the band parents.
    - March has a lot of traffic. I don't know the reason but it's important to know what drives traffic to the site, e.g. county 
4/18/2022
  • Received Weebly registration account (using 831bandboosters Gmail) info from Pia on Apr 18, 2022
  • Updated Santa Cruz Band Review page by re-organize information, added 2021 band review schedule/result info, and added Story of the Header Photo section
  • Updated Band Review Checklist page (previously Trip Tips) under Guardians section
  • Updated Contact Us page
4/16/2022
  • Created Boosters Meeting Minutes page
4/15/2022
  • Updated home page header image 
  • Fix a detail of the logo to make the word BAND on top of the cardinal bird image
  • Experiment video header background using Golden Valley High Band Review video
4/12/2022
  • Instagram feed schsbandtrip photos and videos removed. Total of 6664 impression made and 47/3150 follower/non-follower reach. Non-follower reach are 90% coming from Reels posts. For future event, Reel posting should prevent containing kids close-up details.
    Most popular photo is the taped door.
    Most popular video is the band marching down on Disney Main St
    Most popular short videos (Reel) is playing freesbie during pee break on the way home, followed by the band marching
4/11/2022
  • ​Added spring trip photo albums, and sent email to all boosters
4/4/2022
  • Added Music in the Park flyer on the home page
  • Added Music in the Park detail page (pending review, not public yet)
  • Remove Yahoo Group info in the Guardians page bottom and replace with temporary solution of asking parents email Band Booster to be included in email communication.
  • Created a template page with slide show header
  • Added Cardinal logo to the header
  • Adding right column in Guardians page for Call for Action links
4/3/2022
  • Added spring trip info in News section on the home page.

Asks

  1. ​(Krista) Meeting minutes available on the web
  2. (Julia) facilitate fundraising with certain degree of transparency on budget to show on the website
  3. (Pia) Need an Ensembles page to show prospective new students what the music program has
  4. (John) on-going band parents engagement push, e.g. Google Group self-managed, call for action, freshman parents on-boarding process, discount code, contact info for site password, etc.
  5. (John) create reasons for parents to visit band website once/week, e.g.
    - weekly home page photo update with story of the photo,
    - news update, band review video in header,
    - weekly highlight of one student/instrument/scene of music room
  6. (Pia) FIX THE SSL DOMAIN ISSUE!
  7. (John) can photo op in Santa Cruz Review a way to make money? Outsource to a local photo shop like Lincoln High Review did (link).
  8. (Pia) blog page for band news
  9. (Pia) Migrate from Weebly to WordPress - Verdict: NOT doing due to Wordpress storage limit.
  10. (John) experiment new home page design (link)
  11. (John) Band media library
  12. (John) a film for 2022

Experiments